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amazon.in

Website review amazon.in

 Generated on February 06 2018 08:28 AM

Old statistics? UPDATE !


The score is 42/100

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SEO Content

Title

Online Shopping site in India: Shop Online for Mobiles, Books, Watches, Shoes and More - Amazon.in



Length : 98

Ideally, your title should contain between 10 and 70 characters (spaces included). Use this free tool to calculate text length.
Description

Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.



Length : 158

Great, your meta description contains between 70 and 160 characters.
Keywords

Amazon.in, Amazon, Online Shopping, online shopping india, india shopping online, amazon india, amazn, buy online, buy mobiles online, buy books online, buy movie dvd's online, kindle, kindle fire hd,



Good, your page contains meta keywords.
Og Meta Properties Good, your page take advantage of Og Properties.
Property Content
image http://g-ec2.images-amazon.com/images/G/31/img14/anywhere/amazon-logo-500500._V327001990_.jpg
description Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.
Headings
H1 H2 H3 H4 H5 H6
0 7 2 0 0 0
  • [H2] Today's Deals
  • [H2] Toys & Games best sellers
  • [H2] Books best sellers
  • [H2] Fashion best sellers
  • [H2] Home & Kitchen best sellers
  • [H2] Grocery & Gourmet Foods best sellers
  • [H2] Beauty best sellers
  • [H3] Bestselling bedsheets
  • [H3] Bestselling earrings
Images We found 179 images on this web page.

30 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio Ratio : 0%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash Perfect, no Flash content has been detected on this page.
Iframe Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.

URL Rewrite Bad. Your links have query string.
Underscores in the URLs We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links We found a total of 60 links including 0 link(s) to files



Anchor Type Juice
Try Prime Internal Passing Juice
Your Amazon.in Internal Passing Juice
Today's Deals Internal Passing Juice
Amazon Pay Internal Passing Juice
Sell Internal Passing Juice
Customer Service Internal Passing Juice
See all deals Internal Passing Juice
See more Internal Passing Juice
See more Internal Passing Juice
See more Internal Passing Juice
Get started Internal Passing Juice
- Internal Passing Juice
Start here. Internal Passing Juice
Start here. Internal Passing Juice
- Internal Passing Juice
sign in Internal Passing Juice
go to your cart Internal Passing Juice
try again External Passing Juice
View all orders Internal Passing Juice
Sign in to view orders Internal Passing Juice
See more Internal Passing Juice
See more Internal Passing Juice
See more Internal Passing Juice
More Bestsellers Internal Passing Juice
More Bestsellers Internal Passing Juice
View or edit your browsing history Internal Passing Juice
About Us Internal Passing Juice
Careers External Passing Juice
Press Releases Internal Passing Juice
Amazon Cares Internal Passing Juice
Gift a Smile Internal Passing Juice
Facebook Internal Passing Juice
Twitter Internal Passing Juice
Instagram External Passing Juice
Sell on Amazon Internal Passing Juice
Become an Affiliate Internal Passing Juice
Fulfilment by Amazon Internal Passing Juice
Advertise Your Products Internal Passing Juice
Amazon Pay on Merchants External Passing Juice
Your Account Internal Passing Juice
Returns Centre Internal Passing Juice
100% Purchase Protection Internal Passing Juice
Amazon Assistant Internal Passing Juice
Help Internal Passing Juice
Australia External Passing Juice
Brazil External Passing Juice
Canada External Passing Juice
China External Passing Juice
France External Passing Juice
Germany External Passing Juice
Italy External Passing Juice
Japan External Passing Juice
Mexico External Passing Juice
Netherlands External Passing Juice
Spain External Passing Juice
United Kingdom External Passing Juice
United States External Passing Juice
Conditions of Use & Sale Internal Passing Juice
Privacy Notice Internal Passing Juice
Interest-Based Ads Internal Passing Juice

SEO Keywords

Keywords Cloud all outdoors accessories beauty amazon home music store page games
Keywords Consistency
Keyword Content Title Keywords Description Headings
amazon 5
games 3
store 2
beauty 2
home 2

Usability

Url Domain : amazon.in
Length : 9
Favicon Great, your website has a favicon.
Printability We could not find a Print-Friendly CSS.
Language You have not specified the language. Use this free meta tags generator to declare the intended language of your website.
Dublin Core This page does not take advantage of Dublin Core.

Document

Doctype HTML 5
Encoding Perfect. Your declared charset is UTF-8.
W3C Validity Errors : 181
Warnings : 104
Email Privacy Great no email address has been found in plain text!
Deprecated HTML Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
Attention! Try to avoid nested tables in HTML.
Too bad, your website is using inline styles.
Great, your website has few CSS files.
Perfect, your website has few JavaScript files.
Too bad, your website does not take advantage of gzip.

Mobile

Mobile Optimization
Apple Icon
Meta Viewport Tag
Flash content

Optimization

XML Sitemap Missing

Your website does not have an XML sitemap - this can be problematic.

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
Robots.txt http://amazon.in/robots.txt

Great, your website has a robots.txt file.
Analytics Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

PageSpeed Insights


54 / 100    Speed
  Should Fix:
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

  • http://amazon.in/
  • https://amazon.in/
  • https://www.amazon.in/
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 2 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Optimize CSS Delivery of the following:

  • https://images-eu.ssl-images-amazon.com/images/I/41MjpWujmTL.css?AUIClients/GWMWebAssets
  • https://images-eu.ssl-images-amazon.com/images/I/51T%2BTWfL0GL._RC%7C31H9QnSNj3L.css,01+72+wCC9L.css_.css?AUIClients/NavMobileMetaAsset
Show how to fix
Prioritize visible content
Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

  • Only about 3% of the final above-the-fold content could be rendered with the full HTML response snapshot:3.
Show how to fix
  Consider Fixing:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:257-3056259-2553025:1FKBF50K0WN3RNEX37Q0$uedata=s:%2Fuedata%2Funsticky%2F257-3056259-2553025%2FNoPageType%2Fntpoffrw%3Fat%26v%3D0.1395.0%26id%3D1FKBF50K0WN3RNEX37Q0%26m%3D1%26sc%3Dadblk_no%26pc%3D192%26at%3D193%26t%3D1517927307577%26csmtags%3Dadblk_no%26pty%3Dgateway-phone-web%26spty%3Dsmartphone-card-unrec%26pti%3Dmobile%26tid%3D1FKBF50K0WN3RNEX37Q0%26aftb%3D1:194 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:257-3056259-2553025:1FKBF50K0WN3RNEX37Q0$uedata=s:%2Fuedata%2Funsticky%2F257-3056259-2553025%2FNoPageType%2Fntpoffrw%3Fld%26v%3D0.1395.0%26id%3D1FKBF50K0WN3RNEX37Q0%26bf%3Ddall_1-dcm_1-xhr_1-qs_1-ael_1-atob_1-pjs_0-njs_0-cjs_0-rhn_0-sel_0-chrm_0-plg_0-no_0-%26m%3D1%26sc%3D1FKBF50K0WN3RNEX37Q0%26ue%3D3%26bb%3D38%26ns%3D50%26cf%3D99%26be%3D168%26ne%3D178%26pc%3D180%26tc%3D0%26na_%3D0%26ul_%3D-1517927307384%26_ul%3D-1517927307384%26rd_%3D-1517927307384%26_rd%3D-1517927307384%26fe_%3D0%26lk_%3D0%26_lk%3D0%26co_%3D0%26_co%3D0%26sc_%3D-1517927307384%26rq_%3D0%26rs_%3D0%26_rs%3D0%26dl_%3D0%26di_%3D0%26de_%3D0%26_de%3D0%26_dc%3D0%26ld_%3D0%26_ld%3D-1517927307384%26ntd%3D-2%26ty%3D0%26rc%3D0%26hob%3D1%26hoe%3D9%26ld%3D183%26t%3D1517927307567%26ctb%3D1%26rt%3Dcf%3A0-0-0-0-0-0-0__ld%3A0-0-0-0-0-0-0%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.18.1-2018-01-13%7CgwImgNoCached%7Cfls-eu%7CnetInfo%3Aother%7CpageEncoding%3AUTF-8%26viz%3Dvisible%3A2%26pty%3Dgateway-phone-web%26spty%3Dsmartphone-card-unrec%26pti%3Dmobile%26tid%3D1FKBF50K0WN3RNEX37Q0%26aftb%3D1:184 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:257-3056259-2553025:1FKBF50K0WN3RNEX37Q0$uedata=s:%2Fuedata%2Funsticky%2F257-3056259-2553025%2FNoPageType%2Fntpoffrw%3Fld%26v%3D0.1395.0%26id%3D1FKBF50K0WN3RNEX37Q0%26bf%3Ddall_1-dcm_1-xhr_1-qs_1-ael_1-atob_1-pjs_0-njs_0-cjs_0-rhn_0-sel_0-chrm_0-plg_0-no_0-%26sc0%3Dgwm-head-aui-assets%26bb0%3D31%26cf0%3D33%26pc0%3D34%26ld0%3D35%26t0%3D1517927307419%26sc1%3Dlg%26af1%3D98%26pc1%3D101%26ld1%3D102%26t1%3D1517927307486%26sc2%3DcsmCELLSframework%26bb2%3D128%26pc2%3D131%26ld2%3D132%26t2%3D1517927307516%26sc3%3DcsmCELLSpdm%26bb3%3D133%26pc3%3D143%26ld3%3D144%26t3%3D1517927307528%26sc4%3DcsmCELLSvpm%26bb4%3D147%26pc4%3D153%26ld4%3D154%26t4%3D1517927307538%26sc5%3DcsmCELLSfem%26bb5%3D157%26pc5%3D160%26ld5%3D161%26t5%3D1517927307545%26ctb%3D1:185 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:257-3056259-2553025:1FKBF50K0WN3RNEX37Q0$uedata=s:%2Fuedata%2Funsticky%2F257-3056259-2553025%2FNoPageType%2Fntpoffrw%3Fld%26v%3D0.1395.0%26id%3D1FKBF50K0WN3RNEX37Q0%26ctb%3D1%26sc0%3Dinteractivity%26cf0%3D604%26pc0%3D605%26ld0%3D606%26t0%3D1517927307990%26csmtags%3DgwmNoCardHistory%26pty%3Dgateway-phone-web%26spty%3Dsmartphone-card-unrec%26pti%3Dmobile%26tid%3D1FKBF50K0WN3RNEX37Q0%26aftb%3D1:607 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:257-3056259-2553025:1FKBF50K0WN3RNEX37Q0$uedata=s:%2Fuedata%2Funsticky%2F257-3056259-2553025%2FNoPageType%2Fntpoffrw%3Fld%26v%3D0.1395.0%26id%3D1FKBF50K0WN3RNEX37Q0%26ctb%3D1%26sc0%3Diss-init-aw%26bb0%3D2141%26cf0%3D2143%26pc0%3D2144%26ld0%3D2145%26t0%3D1517927309529%26csmtags%3Diss-on-time-aw%26pty%3Dgateway-phone-web%26spty%3Dsmartphone-card-unrec%26pti%3Dmobile%26tid%3D1FKBF50K0WN3RNEX37Q0%26aftb%3D1:2146 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:257-3056259-2553025:1FKBF50K0WN3RNEX37Q0$uedata=s:%2Fuedata%2Funsticky%2F257-3056259-2553025%2FNoPageType%2Fntpoffrw%3Fld%26v%3D0.1395.0%26id%3D1FKBF50K0WN3RNEX37Q0%26ctb%3D1%26sc0%3DtempPageLoaded%26cf0%3D188%26pc0%3D189%26ld0%3D190%26t0%3D1517927307574%26pty%3Dgateway-phone-web%26spty%3Dsmartphone-card-unrec%26pti%3Dmobile%26tid%3D1FKBF50K0WN3RNEX37Q0%26aftb%3D1:191 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:257-3056259-2553025:1FKBF50K0WN3RNEX37Q0$uedata=s:%2Fuedata%2Funsticky%2F257-3056259-2553025%2FNoPageType%2Fntpoffrw%3Fld%26v%3D0.1395.0%26id%3D1FKBF50K0WN3RNEX37Q0%26ctb%3D1%26sc0%3Due_sushi_v1%26bb0%3D199%26pc0%3D203%26ld0%3D204%26t0%3D1517927307588%26pty%3Dgateway-phone-web%26spty%3Dsmartphone-card-unrec%26pti%3Dmobile%26tid%3D1FKBF50K0WN3RNEX37Q0%26aftb%3D1:205 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:257-3056259-2553025:1FKBF50K0WN3RNEX37Q0$uedata=s:%2Fuedata%2Funsticky%2F257-3056259-2553025%2FNoPageType%2Fntpoffrw%3Fstaticb%26id%3D1FKBF50K0WN3RNEX37Q0%26pty%3DError%26spty%3DPageNotFound%26pti%3D:1000 (expiration not specified)
  • https://unagi-eu.amazon.com/1/events/com.amazon.csm.nexusclient.prod (expiration not specified)
  • https://www.amazon.in/gp/aw/qtips/configs.html (expiration not specified)
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 12.3KiB (15% reduction).

  • Compressing https://images-eu.ssl-images-amazon.com/images/G/31/img16/app/sweeps/Nokia8/1097596_1242-x-450._SX1242_CB486702636_.jpg could save 8.5KiB (15% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/41RluvmrWTL._AC_SY240_.jpg could save 740B (12% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/612mqF%2BTmgL._AC_SY80_.jpg could save 408B (11% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/51zOlt5LJmL._AC_SY80_.jpg could save 383B (16% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/41RluvmrWTL._AC_SY80_.jpg could save 363B (22% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/51IWqC1tSzL._AC_SY80_.jpg could save 361B (18% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/41JglemqPjL._AC_SY80_.jpg could save 353B (12% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/41X3G1AWT8L._AC_SY80_.jpg could save 350B (19% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/41yCuPZGJJL._AC_SY80_.jpg could save 332B (14% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/51dO%2B9RvvlL._AC_SY80_.jpg could save 328B (19% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/41dHwts3j1L._AC_SY80_.jpg could save 312B (17% reduction).
Show how to fix
  4 Passed Rules
Show details
Enable compression

You have compression enabled. Learn more about enabling compression.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.


99 / 100    User Experience
  Consider Fixing:
Size tap targets appropriately
Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

  • The tap target <a id="nav-button-cart" href="/gp/aw/c/ref=n…056259-2553025" class="nav-a"></a> is close to 1 other tap targets final.
Show how to fix
  4 Passed Rules
Show details
Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.


78 / 100    Speed
  Should Fix:
Leverage browser caching
Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fat%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26m%3D1%26sc%3Dadblk_no%26pc%3D313%26at%3D314%26t%3D1517927317133%26csmtags%3Dadblk_no%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:314 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Ddesktop-1-active%26cf0%3D988%26pc0%3D989%26ld0%3D990%26t0%3D1517927317809%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:990 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Ddesktop-1-visible%26cf0%3D997%26pc0%3D998%26ld0%3D999%26t0%3D1517927317818%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:999 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Ddesktop-2-active%26cf0%3D1014%26pc0%3D1015%26ld0%3D1016%26t0%3D1517927317835%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:1016 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Ddesktop-2-visible%26cf0%3D1019%26pc0%3D1020%26ld0%3D1021%26t0%3D1517927317840%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:1021 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Ddesktop-3-active%26cf0%3D1100%26pc0%3D1101%26ld0%3D1102%26t0%3D1517927317921%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:1102 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Ddesktop-3-visible%26cf0%3D1105%26pc0%3D1106%26ld0%3D1107%26t0%3D1517927317926%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:1107 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Ddesktop-4-active%26cf0%3D1117%26pc0%3D1118%26ld0%3D1119%26t0%3D1517927317938%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:1119 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Ddesktop-4-visible%26cf0%3D1122%26pc0%3D1123%26ld0%3D1124%26t0%3D1517927317943%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:1124 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Ddesktop-5-active%26cf0%3D1134%26pc0%3D1135%26ld0%3D1136%26t0%3D1517927317955%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:1136 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Ddesktop-5-visible%26cf0%3D1139%26pc0%3D1140%26ld0%3D1141%26t0%3D1517927317960%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:1141 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Ddesktop-6-active%26cf0%3D1209%26pc0%3D1210%26ld0%3D1211%26t0%3D1517927318030%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:1211 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Ddesktop-6-visible%26cf0%3D1214%26pc0%3D1215%26ld0%3D1216%26t0%3D1517927318035%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:1216 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Ddesktop-7-active%26cf0%3D1227%26pc0%3D1228%26ld0%3D1229%26t0%3D1517927318048%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:1229 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Ddesktop-7-visible%26cf0%3D1232%26pc0%3D1233%26ld0%3D1234%26t0%3D1517927318053%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:1234 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Dgateway-asset-load%26cf0%3D350%26pc0%3D351%26ld0%3D352%26t0%3D1517927317171%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:352 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3DgwAUIReady%26cf0%3D2278%26pc0%3D2279%26ld0%3D2280%26t0%3D1517927319099%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:2280 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3DgwAtfAf%26cf0%3D1001%26pc0%3D1002%26ld0%3D1003%26t0%3D1517927317822%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:1003 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3DgwAtfCf%26cf0%3D1027%26pc0%3D1028%26ld0%3D1029%26t0%3D1517927317848%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:1029 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3DgwLayoutReady%26cf0%3D2139%26pc0%3D2140%26ld0%3D2141%26t0%3D1517927318960%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:2141 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3DgwUIReadyCf%26cf0%3D992%26pc0%3D993%26ld0%3D994%26t0%3D1517927317813%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:994 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3DnavCF%26cf0%3D395%26pc0%3D396%26ld0%3D397%26t0%3D1517927317216%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:397 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3DoldX2%26cf0%3D1031%26pc0%3D1032%26ld0%3D1033%26t0%3D1517927317852%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:1033 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26ctb%3D1%26sc0%3Due_sushi_v1%26bb0%3D306%26pc0%3D310%26ld0%3D311%26t0%3D1517927317130%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:311 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26sc0%3Dportal-bb%26pc0%3D1%26ld0%3D2%26t0%3D1517927316871%26sc1%3DspLoadJs%26cf1%3D119%26pc1%3D120%26ld1%3D121%26t1%3D1517927316940%26sc2%3DtrueATF%26cf2%3D122%26pc2%3D123%26ld2%3D124%26t2%3D1517927316943%26sc3%3Ddesktop-billboard-1%26cf3%3D125%26pc3%3D126%26ld3%3D127%26t3%3D1517927316946%26sc4%3Ddesktop-billboard-1-visible%26cf4%3D128%26pc4%3D129%26ld4%3D130%26t4%3D1517927316949%26sc5%3Ddesktop-billboard-1-active%26cf5%3D131%26pc5%3D132%26ld5%3D133%26t5%3D1517927316952%26sc6%3Ddesktop-billboard-2-visible%26cf6%3D134%26pc6%3D135%26ld6%3D136%26t6%3D1517927316955%26sc7%3Ddesktop-billboard-2-active%26cf7%3D137%26pc7%3D138%26ld7%3D139%26t7%3D1517927316958%26sc8%3Ddesktop-sidekick-2-visible%26cf8%3D142%26pc8%3D143%26ld8%3D144%26t8%3D1517927316963%26sc9%3Ddesktop-sidekick-2-active%26cf9%3D145%26pc9%3D146%26ld9%3D147%26t9%3D1517927316966%26sc10%3Ddesktop-billboard-3%26cf10%3D152%26pc10%3D153%26ld10%3D154%26t10%3D1517927316973%26sc11%3Ddesktop-billboard-3-visible%26cf11%3D155%26pc11%3D156%26ld11%3D157%26t11%3D1517927316976%26sc12%3Ddesktop-billboard-3-active%26cf12%3D158%26pc12%3D159%26ld12%3D160%26t12%3D1517927316979%26sc13%3Ddesktop-billboard-4-visible%26cf13%3D161%26pc13%3D162%26ld13%3D163%26t13%3D1517927316982%26sc14%3Ddesktop-billboard-4-active%26cf14%3D164%26pc14%3D165%26ld14%3D166%26t14%3D1517927316985%26sc15%3Ddesktop-billboard-5%26cf15%3D169%26pc15%3D170%26ld15%3D171%26t15%3D1517927316990%26sc16%3DcsmCELLSframework%26bb16%3D188%26pc16%3D191%26ld16%3D192%26t16%3D1517927317011%26sc17%3DcsmCELLSpdm%26bb17%3D193%26pc17%3D203%26ld17%3D204%26t17%3D1517927317023%26sc18%3DcsmCELLSvpm%26bb18%3D207%26pc18%3D213%26ld18%3D214%26t18%3D1517927317033%26sc19%3DcsmCELLSfem%26bb19%3D217%26pc19%3D220%26ld19%3D221%26t19%3D1517927317040%26sc20%3Ddesktop-billboard-6-visible%26cf20%3D240%26pc20%3D241%26ld20%3D242%26t20%3D1517927317061%26sc21%3Ddesktop-billboard-6-active%26cf21%3D243%26pc21%3D244%26ld21%3D245%26t21%3D1517927317064%26sc22%3Ddesktop-sidekick-5-visible%26cf22%3D246%26pc22%3D247%26ld22%3D248%26t22%3D1517927317067%26sc23%3Ddesktop-sidekick-5-active%26cf23%3D249%26pc23%3D250%26ld23%3D251%26t23%3D1517927317070%26sc24%3Ddesktop-sidekick-4-visible%26cf24%3D252%26pc24%3D253%26ld24%3D254%26t24%3D1517927317073%26sc25%3Ddesktop-sidekick-4-active%26cf25%3D255%26pc25%3D256%26ld25%3D257%26t25%3D1517927317076%26sc26%3Ddesktop-billboard-5-visible%26cf26%3D258%26pc26%3D259%26ld26%3D260%26t26%3D1517927317079%26sc27%3Ddesktop-billboard-5-active%26cf27%3D261%26pc27%3D262%26ld27%3D263%26t27%3D1517927317082%26sc28%3Ddesktop-sidekick-3-visible%26cf28%3D264%26pc28%3D265%26ld28%3D266%26t28%3D1517927317085%26sc29%3Ddesktop-sidekick-3-active%26cf29%3D267%26pc29%3D268%26ld29%3D269%26t29%3D1517927317088%26ctb%3D1:298 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fld%26v%3D0.1485.0%26id%3DF55B7RVE1VFT0JEFSQ41%26sw%3D1366%26sh%3D768%26vw%3D1366%26vh%3D768%26m%3D1%26sc%3DF55B7RVE1VFT0JEFSQ41%26ue%3D4%26bb%3D48%26ns%3D56%26af%3D90%26be%3D184%26cf%3D237%26ne%3D239%26pc%3D294%26tc%3D0%26na_%3D0%26ul_%3D-1517927316819%26_ul%3D-1517927316819%26rd_%3D-1517927316819%26_rd%3D-1517927316819%26fe_%3D0%26lk_%3D0%26_lk%3D0%26co_%3D0%26_co%3D0%26sc_%3D-1517927316819%26rq_%3D0%26rs_%3D0%26_rs%3D0%26dl_%3D0%26di_%3D0%26de_%3D0%26_de%3D0%26_dc%3D0%26ld_%3D0%26_ld%3D-1517927316819%26ntd%3D-2%26ty%3D0%26rc%3D0%26hob%3D2%26hoe%3D10%26ld%3D297%26t%3D1517927317116%26ctb%3D1%26rt%3Dcf%3A0-0-0-0-0-0-0_af%3A0-0-0-0-0-0-0_ld%3A0-0-0-0-0-0-0%26csmtags%3Daui%7Caui%3Aaui_build_date%3A3.18.1-2018-02-02%7Cnoewc%7Cnavbar%7Cfls-eu%7CnetInfo%3Aother%7CgwCFImgCache%26viz%3Dvisible%3A3%26pty%3DGateway%26spty%3Ddesktop%26pti%3Ddesktop%26tid%3DF55B7RVE1VFT0JEFSQ41%26aftb%3D1:297 (expiration not specified)
  • https://fls-eu.amazon.in/1/batch/1/OP/A21TJRUUN4KGV:258-7598493-9134067:F55B7RVE1VFT0JEFSQ41$uedata=s:%2Fgp%2Fuedata%3Fstaticb%26id%3DF55B7RVE1VFT0JEFSQ41:0 (expiration not specified)
Show how to fix
  Consider Fixing:
Avoid landing page redirects
Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

  • http://amazon.in/
  • https://amazon.in/
  • https://www.amazon.in/
Show how to fix
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Your page has 1 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

Optimize CSS Delivery of the following:

  • https://images-eu.ssl-images-amazon.com/images/I/51fTSAUI-ZL._RC%7C01evdoiemkL.css,01K+Ps1DeEL.css,31yErFkQitL.css,01kivkxD60L.css,11UGC+GXOPL.css,21LK7jaicML.css,11L58Qpo0GL.css,21EuGTxgpoL.css,01Xl9KigtzL.css,21ygesff1yL.css,019SHZnt8RL.css,01qy9K8SDEL.css,11vZhCgAHbL.css,21uiGhnhrlL.css,11WgRxUdJRL.css,01dU8+SPlFL.css,11ocrgKoE-L.css,01SHjPML6tL.css,111-D2qRjiL.css,01QrWuRrZ-L.css,31jVVYSnroL.css,0147N8LucwL.css,01Alnvtt1zL.css,01oZl+VEzRL.css_.css?AUIClients/AmazonUI
Show how to fix
Optimize images
Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 11.3KiB (17% reduction).

  • Compressing https://images-eu.ssl-images-amazon.com/images/G/31/img16/app/sweeps/Nokia8/1097596_400x39._CB486702675_.jpg could save 2.4KiB (30% reduction).
  • Compressing https://m.media-amazon.com/images/G/01/AUIClients/AmazonUICarousel-arrows-c495a9b59afd9b35a08c12513d40b8c7e7771499._V2_.png could save 2.2KiB (39% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/416LAGplzkL._AC_SY200_.jpg could save 631B (14% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/414H1+D-NrL._AC_SY200_.jpg could save 571B (11% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/61YuiG-9PXL._AC_SX75_.jpg could save 456B (12% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/71siGWoKbwL._AC_SY200_.jpg could save 443B (13% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/71DHXwe7xML._AC_SY200_.jpg could save 440B (11% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/61YfobqckNL._AC_SY200_.jpg could save 433B (11% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/51kfTnHjchL._AC_SX75_.jpg could save 426B (11% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/61gIL215KZL._AC_SY200_.jpg could save 423B (11% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/51JUH8%2BmrIL._AC_SX75_.jpg could save 414B (14% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/71FdWYBnDNL._AC_SY200_.jpg could save 400B (12% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/31lkFA1zQNL._AC_SX75_.jpg could save 392B (18% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/41izbvZcdfL._AC_SX75_.jpg could save 387B (16% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/41pAchXma2L._AC_SX75_.jpg could save 375B (16% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/31LPmQMJm0L._AC_SX75_.jpg could save 366B (18% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/51RDqstL6kL._AC_SX75_.jpg could save 345B (13% reduction).
  • Compressing https://images-eu.ssl-images-amazon.com/images/I/31V6AtrgPWL._AC_SX75_.jpg could save 336B (23% reduction).
Show how to fix
  5 Passed Rules
Show details
Enable compression

You have compression enabled. Learn more about enabling compression.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Minify JavaScript

Your JavaScript content is minified. Learn more about minifying JavaScript.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.



* The results are cached for 30s. If you have made changes to your page, please wait for 30s before re-running the test.